How your Seo knowledge can get you more booking on Airbnb
Airbnb is an online lease and lodging services powered by home owner around the world. It provides rental services like apartment, home stay, or hotel rooms. It follows the same online marketplace principles as Amazon and ebay, where buyers and sellers meet on a common platform to make a mutual transaction. It proves to be an effective interface between homeowners who are willing to capitalize on the vacant room, or shared room, or an entire home available at their disposal.
Moreover to fully understand the functioning and operation of Airbnb, it is highly advantageous to know the tip and tricks of SEO.
Airbnb uses an algorithm, similar to what Google uses to position a website on its Search Engine Ranking Page. If Airbnb listing is given the same care and attention as given to a website by an SEO expert, it shall definitely move up in the rental property listing.
Let us look at how you can increase the visibility of you listing inside of Airbnb.
Little things you can do by yourself to enhance your listing
Now that you have listed your property for potential tourist, let us find out how you can stay on top of your game by appearing in the first page of the listing.
Your listing was meant to be alive, ever-changing and responsive to climb up the ladder.
To do that, you have to ensure that you address customer query within 24 hours from when it was asked. Response time reflects that the listing is active and alive. The algorithm is similar to the Google SERP, where a site which is active is ranked higher than a dormant or relatively lesser active websites.
To enhance and demonstrate even higher activity on your listing, it is advised that you update your prices on monthly or bi-monthly. By doing so, you apprise Airbnb of the price change maybe in respect to spurt or drip in rental demands. Moreover, you can tweak the description or shuffle availability status every once in a while to up your listing.
Consequently, if you wish to further optimize your listing for additional business, you can enable the instant booking option. By doing this, you are allowing a convinced guest to book without waiting for an approval, thereby speeding the process. Additionally, you may synchronize your Airbnb account with other social media accounts, which provides credibility to your listing.
Lastly, make sure your addresses, email id, contact details are verified by Airbnb.
If you haven’t done it already, you are losing a lot business because guest perceives your listing as non-credible. As a result, a listing that otherwise would have been a hot listing has failed to do so because it was not verified by the host.
Use keywords strategically and understand your guest
Like Amazon is the biggest market place for online purchases, there are articles or items that are listed under specific departments. For instance, running shoes shall fall under the footwear department. Searches performed by potential buyers on Amazon is similar to query that is completed on Google search page.
It becomes essential for a retailers to make their shoes appear on first page. In order to do that, a little tip is to find the most searched keywords or the most popular keywords that is associated with running shoes. Once you identify those keywords, you incorporate those in the product title or description, to make it keyword optimized.
A similar analogy applies to listing of rental property on Airbnb. For a property to appear on the first page of the search result it must contain the targeted keyword. Therefore, it is imperative for a property owner to identify the query or search keywords that a potential guest uses to complete his/her query on Airbnb. To find the right keyword, it is essential to know your target audience.
Ask yourself: what is the best customer for you? Which kind of customer your property suits you most? Which kind of customers go to your area?
Make a research on the top 5 listings pertaining to the area of your property. Read the property description of the entire five vacation rental, you will find certain keywords that are oft-repeated and common to all of them. For instance, a property that is located in the coast of Los angeles, may contain words like proximity to Venice beach or perhaps the pier.
Therefore, it is evident that guests are putting forth their query in the form of landmarks or amenities, which can play a crucial role in determining the ranking of your listing. So, write a description that encapsulates the tourist and leisure spots in and around your vacation rental to make it pop when a specific experiential query is made.
Even if the lengthy description is not read by users, the search engine crawls and index those listings to appear when a query is made consisting of those keywords. Hence, it is a rule of thumb to ensure you identify and incorporate keywords that is significant to your listing.
How users’ interaction can help your visibility
One of most effective Airbnb seo method to help your listing surge to the top is by gaining 5 star reviews from guests who have checked in your property.
Interestingly, most of the tourists are more than happy to share a review, if you only casually request them. As you gather and rack ratings, Airbnb will boost your listing as feedback is the most influential factor a potential guest consider before making a decision.
Additionally, you need to make your listing desirable that tourists find your listing super attractive, so they end adding it to their wish list.
This action signifies that your listing is valuable and is in the last stage of decision making by a tourist.
An online marketplace is similar to real life market economics, where the demand of a product, in our case listing goes up when it is purchased and stocked by a lot of buyers. Hence, you cannot ignore the importance of wish list should you want to make your listing more visible within Airbnb.
Pro tip: If you have already have a guest who has taken your services as a host, you can ask them simply add your listing to their wish list.
Using Airbnb brand authority to your advantage
As your listing starts driving revenue and gain new bookings regularly, its time you take the word out to the street. Airbnb permits and promotes the idea of adding three different official badges to promote your listing independently.
Three types of badges that you get to promote your listing are Reviews, Ratings and Super-host badges. Like typical SEO tool, a snippet of code for each badge can needs to be copy-pasted into HTML source file of the website.
By doing so, it is a mutual gain for the host as well as Airbnb because the traffic from a specific website is diverted to the host’s listing that translates into bookings. To learn more about badges and widgets from Airbnb click here. Airbnb snippets can be coded on multiple websites, which can act as a backlink page for your website.
Search Engine Ranking Page position of Airbnb
Airbnb has become increasingly popular rental booking website among its users, however looking at it purely from a SEO perspective, it has catching up to do.
When a potential guest puts his query on Google, it is unlikely that Airbnb appears on the top of the search result. Doing a test with popular cities when specific queries were entered, there were mainly competing websites that took the top spot i.e 9% of the time and Airbnb appeared on the top result only 2% of the time.
You can read an article Airbnb SEO ranking here.
Not appearing at top of SERP is harming the business by about 40% and with the increasing number of host on Airbnb, this website is made to thrive.
Is Airbnb SEO all that great?
Although, Airbnb has its merits, there are certain drawbacks in its SEO algorithm that is not identical or similar to Google or any other search engine.
Unlike in Google, content is the not the king for Airbnb Seo, because the written aspect of the content is often times ignored by potential guest as well. It is an online marketplace and hence if a potential host has huge number of reviews, it is often difficult to compete directly against such listings, as review score trumps other form of listing position.
On the data metric there is only limited user information that a host has access to, as a results most of the host may risk to play it by the ear.
Number of views a listing get is the only significant data that Airbnb provides. Information relating to the heat map, user behavior or information of the guest is never disclosed. There are tools developed externally that can tackle this issue, however you need to have a specific Seo background in order to use it properly and efficiently.
Nevertheless, it is an amazing platform that has gained tremendous brand authority and is one of the hottest brands in travel and vacation space. What do you think about Airbnb and how was your experience there, as a host, guest or an SEO expert? Let us know in the comment section below.