1. Go live with a great website
Your website is the most important distribution for your business and the crux of any good online marketing strategy. No matter which hotel marketing tactic has directed a potential customer to your website, this is the place where people can learn more about your individual business and decide whether or not to book a stay with you. It’s also the only online distribution channel where you can generate direct online sales, so it’s crucial your website has a booking engine to handle self-service reservations. As more internet users rely solely on their smartphones and tablets, a mobile friendly website is necessity these days.
2. Follow the SEO staples
There’s no point in having a website if its difficult for potential customers to find via their preferred search engine. Make sure you’re following SEO (Search Engine Optimization) online marketing basics like ensuring your content is rich and relevant, with strong keywords and keyword combinations that give your website the best chance of being clicked upon. Consider likely search terms when planning your hotel marketing SEO campaigns and don’t forget to combine your main keywords with strong secondary ones like the name of your local neighbourhood or district.
3. Differentiate yourself from the rest
To really contend with the competition, your hotel needs to offer something unique and distinctly different to entice potential guests. Your hotel marketing campaign needs to be equally individual. Quality customer care needs to be at the core of everything in the hotel and hospitality industry. Going that extra mile for your guests can yield massive returns. Make sure you’re doing something different, from providing customers with a little treat at check-in, to nabbing local press and PR connections to shine a light on hotel marketing events.
One surefire way of securing new customers is to get your hotel listed with local tourist offices. Whether it’s a printed flyer in a bricks and mortar office, or a prominent link on a local tourism website, you’re guaranteed to take premier listing over many rival competitors. If you’re looking to appeal to the business traveller, nearby convention and exhibition centres are also a great place to promote your hotel. It’s also worth talking to local marketing and event companies in the region as many of these may only offer part-package deals to their own customers, meaning you can cover the accommodation needs and bolster your bookings in quieter seasons.
5. Promote yourself with online travel agencies
In the modern digital age, no hotel can secure regular business without capitalising on online travel agencies and travel brokers. A simple listing can generate thousands of bookings in the long-term, but it’s worth remembering that each time a booking is generated through such an agency, a commission will be applied. Never rely solely on online travel agencies when it comes to your hotel marketing efforts, ensuring such websites are used to generate additional sales, rather replace your direct sales efforts entirely.
6. Global Distribution Systems
A Global Distribution System (GDS) is a network that enables automated transactions between travel service providers (airlines, hotels, cruises and car rental) and travel agencies. When connecting your hotel to a GDS provider your hotel can be booked via hundreds of travel agencies worldwide. You can also use such systems to target specific travellers, including those venturing from home turf on business.
7. Appoint a sales rep and reap the rewards
When it comes to hotel marketing, you should always take best practice in hospitality out into the field when promoting your business. If a local business is regularly recommending you to potential customers, make sure you’re maintaining a mutually beneficial relationship with strong incentives. Appointing a dedicated sales representative is definitely worth considering for hotel businesses looking to expand. Any good rep should be taking stock of potential companies in the area worth making a connection with, while ongoing procurement efforts to lock down new partnerships should be at the forefront of any hotel marketing effort.
If you’re not utilizing social media in your online hotel marketing campaign, start now. It’s free to create accounts with the likes of FaceBook, Twitter, FourSquare, Instagram and YouTube and it’s never been easier to create dynamic social media pages in moments. However, there’s no point launching a social media presence if you don’t mean to maintain it. Make sure you’ve got at least one person appointed to keeping your hotel marketing social media message live and engaging. Fresh content is pivotal, so make sure you’ve got a content delivery schedule. If you’re strapped for time to create new content, consider launching a hotel blog you can link back to from your social pages regularly.
9. Keep an eye on reviews and recommendations
A great review can earn you a new customer. A poor review can cost you hundreds. Try to encourage better reviews and recommendations from previous guests by engaging them after checking out. Your hotel could feature dozens, if not hundreds of times on review websites, so you need to ensure that each page is loaded with positive reviews and complimentary content. Monitor reviews on the most popular sites, taking note of any bad reviews and engaging dissatisfied guests with helpful and constructive feedback. Neutralise negative feedback wherever you can.
Hospitality Marketing Strategies
Since the technological revolution of the world nearly 20-years ago now, the nature of marketing and how we locate brands and services has changed entirely. What used to be “cold-calling” is now messaging on Instagram, direct messaging on Twitter or email marketing.
We’re cognizant of the ever-changing nature of hospitality and travel marketing strategies in our world today, which is why we offer a fusion of marketing solutions, digital marketing support, and social media marketing campaigns, catered perfectly to fit your brand.
One of the most effective ways of getting content on your hotel or restaurant location out into the world is through blogging. Travel blogs are easily liked, commented, and shared on social media with thousands of readers in a matter of minutes. Not to mention, people use social media correctly to locate blogs today. Consumers want free information, and your blog is the place they’re going to find it. Our company offers high-scale blogging content curating, editing, and posting, with unique content that will improve your SEO rankings.
Custom Brand Campaigns
It’s no secret the competition is stiff out there today. To outshine your competitors, you need custom brand campaigns that are creative, original, and engaging. We design custom campaigns for a variety of social media and other blogging channels on your behalf. Our team formulates the campaign idea, develops it through graphic expression and copyediting, and pushes it out into the world on your behalf. We then measure the results and ensure the campaign is continually performing.
Social media has given rise to an entirely new group of individuals with powerful marketing capabilities. Influencers can be everyday people that have mastered their niche on Instagram. Those with 100k, 1 million, and even 5 million followers can significantly affect consumer’s behavior and purchasing decisions. We collaborate with the industry’s leading travel influencers to give your brand greater exposure.
International Media Opportunities
The nature of the tourism industry means you need to get your hotel’s name out into the world, far away from your home location. One timelessly effective way to do that is through international PR opportunities. Quite simply, as your PR agency, we work on your behalf to develop press, pitch it to journalists, and secure your exposure in newspapers, blogs, websites, TV, radio, and the list goes on.
Local Partnership Opportunities
Every travel excursion is about more than the hotel, brand, or tour company. By partnering with other businesses around you like high-end restaurants, flower shops, luxury phtographers, and local vendors you’ll be able to offer your guests the whole package. We work to develop connections with you and valuable business owners that can provide something to your guests.
Marketing Partnership Strategies
Pairing up with other people in your niche industry and working together on marketing strategies is incredibly popular today. Many brands host co-giveaways to engage consumers for both of their operations. We research and recommend marketing partnership strategies that will be beneficial to your business in the long run.
ROI matters, and we’re here to prove it to you. We provide measurable results regarding all of our marketing services, and take the time to go over the numbers, impressions, and clicks moving forward. We want to work with you to make sure the best possible strategies are being executed for your operation.
As a travel and hospitality public relations firm, media networking is one of our specialties. We’ve worked hard to accumulate a reputable list of reporters with big-time media outlets that can get your hotel or travel company the exposure it deserves. We are always building media lists and nurturing our contacts to ensure favorable coverage time and time again.
And of course, for everything else you desire from us, we provide strategic consultancy on everything related to hospitality and travel marketing strategies. Whether it’s campaign ideas for Live Video on Facebook, or chasing down a reporter at a newspaper halfway around the world, we’re here to provide 24-7 communication, support, and success for you and your operation.