7 Tips to Help You Run an Awesome Bed and Breakfast

run a bed and breakfast

The secret to running a successful bed and breakfast is cultivating the right environment to create the best experience for your guests and team members.

 

Living in a beautiful house and meeting new, interesting people on a daily basis sounds extremely appealing, especially if you compare it to some monotonous office jobs. Running your own bed and breakfast can help you achieve this dream while allowing you to do something you truly love.

Although managing a bed and breakfast is fun, there’s also a lot of work that happens behind the scenes. From cleaning bedrooms to carrying out regular maintenance, you have to stay on top of your home to give your guests an unforgettable experience.

Read on to find out how to run a bed and breakfast successfully and create an inviting atmosphere.

 

1. Know Your Audience

Although many managers choose a wider approach, you should try to create a distinct vision and run your bed and breakfast focusing on a specific demographic. Learn everything you can about your ideal customers and equip your bed and breakfast according to their preferences.

For instance, if you’re targeting young families with active lifestyles, offer outdoors activities that are suitable for people of all ages.

 

2. Prioritize TripAdvisor and Other Online Travel Agencies

TripAdvisor is a great tool that can help you gain the recognition your bed and breakfast deserves. Many people have a love-hate relationship with the platform, but we recommend putting your personal feelings aside and work on enhancing your TripAdvisor profile.

What’s more, there are dozens of new up-and-coming online travel agencies (OTAs) that provide a great alternative for B&Bs to reach their target audience. There are more than 4 billion active internet users, so it’s safe to assume that a good portion of your target is online at all times. On top of this, there are now specialized online platforms like AirBnB that specifically target consumers focusing on these accommodation options.

Hiring a professional photographer to take pictures of your B&B as well as spell-checking your listing will improve your chances of landing more guests.


3. Work Out How Much Your B&B Is Worth

Remember to match your price according to the quality of the accommodation you’re providing. If the bed and breakfast you run offers high-quality rooms and social areas, you can’t charge bargain-cheap prices.

In the US alone, travelers spent more than $1 billion in 2017, so it’s safe to say that consumers are willing to pay as long as they think it’s worth their money. It’s vital to be honest with yourself to avoid overcharging customers or leaving money on the table.


4. Create an Awesome First Impression

Guests love to be pampered and treated like royalty. You can improve their experience by going the extra mile and creating an awesome first impression. Welcoming guests with fresh treats, drinks, or simply helping them book meals and tours can help make their stay a bit more memorable.


5. Keep Spares

Even the most prepared travelers forget something every now and then. It’s important to keep extra accessories in case your guests forget anything. Common items include:

  • Deodorant
  • Toothbrush and toothpaste
  • Phone charger
  • Socks
  • Tampons
  • Razor
  • Hand towel/handkerchief
  • Condoms
  • Nail clippers
  • Cufflinks
  • Local guidebooks

You may also want to get an ironing board and spare neckties in case the folks that stay at your inn need to borrow them.


6. Be Obsessive About the Chores

Nothing is perfect, but if you decide to run your own b&b, you should start to be obsessive about the small details, your guests will be more likely to overlook any issues that may arise.

Don’t fall for the “that’ll do” trap – put in the effort, and you’ll notice a big difference in your guests’ behavior.


7. Enjoy Yourself!

Like we mentioned at the beginning of this post, running a bed and breakfast should be fun – after all, you get to meet travelers on a daily basis. Creating a fun atmosphere is critical for both guests and staff members, so make sure you have a good time and create great memories for everyone in your B&B.

 

Setting Up Your Bed and Breakfast

setting-up-bed-and-breakfast

What’s a Bed and Breakfast?

Also known as a B&B, a bed and breakfast can be defined as the perfect combination of a private home and a boutique hotel. Bed and breakfasts are characterized by extremely personalized service and a cozy, home-like atmosphere.

Financial Aspects to Look to Run a B&B

Remember that a B&B is primarily a business. You have to look at the financial aspects while setting up marketing, sales, customer service, and branding plans.

You should also look at the demand of the area where you want to open your inn. After all, the number of people that come to your B&B will make it or break it!

Lastly, keep in mind that most bed and breakfasts are small family businesses that don’t necessarily make a huge profit. You need to be persistent, flexible, and extremely sociable.  Evaluate your situation to make sure it’s what you want to do before making any big decisions.


Type of Ownership

Bed and breakfast managers often fall into one of three categories:

Owner – Many B&B managers actually own the property where the business is set up. If you own the house outright, then you get to keep a bigger portion of the profits right off the bat. Owners who have a mortgage will also start seeing more profits after it’s paid off, adding a nice incentive at the end of their payments. The only downside of owning an inn is that you have to take care of all the repairs yourself.

Renter – Renting a property means you don’t have to deal with maintenance. However, it also means that your renting agreement can be canceled, forcing you to find a new property to rent. Remember that you can take extra precautions, like establishing a long-term contract that allows you to rent the property for an extended period of time.

Hired Manager – By far the simplest scenario, hired managers work for the person that owns the B&B. This means that the actual owner doesn’t have to worry about any maintenance or chores. This is not the best choice if you’re looking to enjoy the experience of hosting yourself.


Living Arrangements

If you want to start a B&B on your property, you’ll also have to answer a few questions. First off, consider the living arrangements you’re most comfortable with. While sleeping in the same building as your guests is perfectly acceptable, you may want to seek more privacy and set up your room in a separate building.

 

The Destination

As we mentioned before, demand is the name of the game when it comes to running a successful bed and breakfast. Do your research and select a city that boasts of a regular, healthy flow of tourists. You’ll also want to find a destination that’s relatively affordable without sacrificing the quality of your inn.

Some of the up-and-coming cities and neighborhoods in Europe include:

  • Capucins in Bordeaux, France
  • Koukaki in Athens, Greece
  • Triana in Seville, Spain
  • Hammerbrook in Hamburg, Germany

Laws and Security Considerations

It’s important that you understand the laws and regulations governing the country where you run a bed and breakfast. This includes staying on top of the permits you need to obtain and sorting out all other paperwork to make sure your business complies with all the necessary laws.

At the same time, you need to establish a contingency plan in case of emergencies as well as review fire and food safety regulations periodically.

Running a Successful Bed and Breakfast

successful-bed-and-breakfast

Creating a mantra that makes you and your guests happy is critical to the success of your B&B. This is one of the reasons why consumers choose bed and breakfasts instead of hotels or hostels – because they offer a unique feel that is both familiar and lavish.

You’ll also have to define the services you’re going to offer and decide if your B&B will be open seasonally or year-round. Moreover, consider the number of meals you’ll serve per day and make sure you’re offering enough food choices to cater to all eating habits.

Another great way to improve your guests’ experience is by offering them extras, even if they are simple. A basket to take to the park and other small accessories will make your guests feel appreciated and comfortable, even if they don’t actually take you up on the offer.


Branding, Sales, and Marketing

Remember that your B&B is a business, and you need to think about turning a profit off it at some point. To do this, you’ll also have to create a blueprint that outlines your plans from a marketing and financial perspective.

To boost your branding efforts, you can:

  • Set up a website
  • Contact the local chamber of commerce and your local tourism office
  • Attend local fairs and events
  • Create a listing on bed and breakfast sites and Airbnb
  • Create a listing on Craigslist
  • Create a newsletter and start building a reader base
  • Learn the basics of SEO
  • Update a blog on a regular basis
  • Set up partnership agreements with local businesses

Remember that creating a good reputation for your business takes a lot of time and effort, so you’ll have to develop a keen eye for detail and work on developing a positive brand image in the long run.

 

Benefiting from Online Marketing Channels

Digital marketing channels have changed the face of advertising, and for good reason. Unlike traditional platforms, online advertising allows you to track the performance of your ads and make adjustments while they are still live.

Moreover, you can target specific audiences that have particular search patterns, increasing your chances of collecting quality leads that actually become guests.

There are different online channels you can take advantage of and use to market your bed and breakfast. Social media platforms, search engines, and display networks provide both organic and paid options that engage with your audience and create a lasting impression.

Start Your Bed and Breakfast on the Right Foot

You now have all the tips and know-how necessary to set up and run your bed & breakfast. If you’re interested in finding out more about our marketing services, contact us today by giving us a call or filling out our online contact form.

 

Get in touch with us!

6 of the Hottest Hotel Advertising Strategies

hotel-with-an-advertising-strategy

Are you in charge of advertising a hotel, but can’t seem to crack the top page on search results?

Do you need to be top of mind when it comes to travelers looking for accommodations?

If you’re struggling with putting your hotel on the map, you may need to take a look at your online strategy. Other than putting out ads on Google’s display ad network and sponsored posts on social media channels, your hotel’s website may be what’s dragging you down in the rankings. Your site may be overdue for some SEO magic.

So where do we start?

The answer is simple, really, but the execution may take a little more effort.

Actually, it’s going to take a lot of effort. And money.

 

1. Figure Out Your SEO Plays

Content and optimisation go hand-in-hand. Yes, you’ll need important, unique, and original content on your site, and you need to make sure your site is optimised for search engines. That means putting the right features in place for spiders—that’s the bots search engines like Google use in order to find content all over the web to list on their results— to crawl and find your site.

Make sure your content is not only unique to your business, but also keyword-dense (without overdoing it), and with outbound and inbound links. Post content regularly, pertaining not only to your hotel, but also about and links to attractions and things to do in your city or nearby areas. That would make your site informative and useful, which Google really likes… then it’ll do the rest.

 

2. Shape Your Hotel’s Brand

Nowadays, what works online – and especially on social media – are businesses that don’t sound and look like businesses. Coming off too traditional will likely force you to hard-sell your hotel and turn people off. Instead, try to humanise your social media strategy and digital presence in order to build connections and relationships with potential and existing customers.

You may have to consider a warmer, friendlier, and more familiar tone when it comes to online interaction, and a skilled team of social media managers may be able to provide this for you. The more you establish yourself as another person on the other end of the internet—the more you engage with the customer and capture their attention— and the better you can communicate and convey what your business has to offer.

 

3. Invest In Strategic Advertising & Paid Social Media Promotion

With so many people and businesses competing for the ordinary social media user’s attention online, you’ll have to find an effective advertising strategy so that your hotel can rise above the competition. When you put up a post on your hotel’s social media page, only a fraction of your followers in any platform will get to see your post organically. Fortunately, this is easily improved on when you promote a post on social media. Yes, you’ll have to pony up to do better online, but promoting ads on Facebook, Twitter, Instagram, and even Google Ads is now relatively cheaper with better ROIs than other traditional forms of advertising, especially for hotels that may have the power of a marketing budget behind them.

If you don’t feel comfortable building an hotel advertising strategy by yourself, you might also do well to hire a digital media manager, who is familiar with the ins, outs, and best practices of all the advertising strategies across the web. Sometimes you’ll have to run a specific kind of advertisement on social media to get the best results, and a person who is specially trained to handle this may do better and bring more optimised results than a marketing manager who’s only familiar with traditional marketing strategies and tools. They can also propose more intricate and complex digital strategies to effectively advertise your business.

 

Need to get people to use your site’s online booking feature?

There’s a particular kind of Facebook post for that.

Need to spread the word about a promotion you’re running?

Be sure to select a page post ad boost to make the most of it. Don’t target everyone, target those who are most likely to book at your hotel, and keep retargeting customers who have already expressed interest or patronised your business. Your social media promotion and digital advertising can be made relentless.

If you’re not able to hire someone else to do this, it’s something you can easily learn as well and add to your skillset. This will likely be a trial and error thing for your business, but once you get the hang of it and find your groove, you’ll see your social media promotion—and your money—work hard for you.

 

4. Partner Up With Online Travel Sellers, Agencies & Other Businesses

Travel sites like Trivago, Expedia, Booking.com are far more likely to put your hotel on the radar thanks to the sheer number of people using them. They’ll also help you drive business as they can easily advertise any discounts or promotions you may be running, or come up with discounts for you to drive customers to your business. It may easily be the biggest step you could take for your business, especially if you’re a smaller establishment as opposed to a part of a bigger chain.

It may also be in your and your business’s best interest to partner up with specialised travel agencies as well. They can include accommodations at your hotel as part of a travel package for tourists, and it would mean a steady flow of customers who are visiting your area. If you can, you should also take this further by associating with retail or other tour businesses, allowing customers who stay at your hotel to avail themselves of special discounts and deals at these partner establishments. The more you link up your business, add more value to your deals and offers, and add yourself as another important part of a thriving local economic ecosystem, the more you’ll benefit and entice customers. If you establish a valuable partnership offline, make sure the travel agencies will also advertise it on their own website.

 

5. Design A Loyalty Rewards Programs

One way to retain your existing customers and draw in new ones is the institution of a loyalty rewards program. It’s an advertising strategy pretty easy to execute—come up with a card to give them, and put up a list of rewards they can avail when they have repeated stays at your hotel or accumulate points for each transaction. Such programs are also easy to advertise for the hotel on social media and generally online with minimal investment and effort. You can even use your hotel’s site as a landing point for them to check their loyalty points and the list of rewards, which would naturally mean an opportunity for them to check the rest of your site out and add to your hits.

 

6. Utilise The Power Of Social Media Influencers

You may have noticed that there are people on social media whose followers number well into the tens of thousands, sometimes hundreds of thousands, and sometimes millions. If you need a quick way to promote your hotel, business, or even city or town your business is in, you may want to consider partnering up with these social media influencers. They’ll normally just take a free stay in your hotel in exchange of their online advertising activity: primarily posting on social media photo and video. You’ll likely be just ponying up the cost of one or two persons’ stay at your hotel for the interest of their many followers in return.

Just be sure to vet the influencers you’re looking at properly—sometimes people will cheat the system, using “bot” followers to increase their follower count. As much as possible, you may want to hire someone who’s an actual celebrity, even if they’re not world-famous. Many people online try to call themselves influencers even though what they have is only a padded follower count.

 

Final Thoughts on the Hotel Advertising Strategies to Put in Place

So there you have it — digital advertising may sound daunting and intimidating, but once you have a strategy to follow, the possibilities are endless. If you haven’t already, or if your efforts on the digital side are still rudimentary and basic, now is the time to take full advantage of the media all your customers are already using.

Hotel online advertising and promotion is not just the future; it’s the present, and it’s waiting for you to start using it.

Invest a little time, effort, and money, and soon enough you’ll see bookings rise faster than you can imagine.

Can Airbnb Split payment increase the booking on your listing?

Airbnb split payment is simplifying guest’s experience without having to get involved in embarrassing payment conversation between friends.

Do you hesitate to ask your friend to go Dutch on a bill? Have you found yourself tongue-tied on a date while splitting the bill?

Airbnb has recently introduced a system that takes the awkwardness out of fun-lodging.


Now, you can book a room on Airbnb and have the total fee split among you travel buddies without having to put your foot in your mouth. By using the new split-payment system, you can book a listing on airbnb and have it equally paid by your travel partners.

It is as simple as a snap of a finger, all you need to do is book the listing that you like. Once you select a listing, Airbnb split payment grants you with 72 hours to settle the bill amongst your friends. At the end of three days, if all your travel partners including you, make the payment, your dates are locked. However, the maximum number of people that the payment can be divided into is 16.

Alternatively, if none of your partners pay, Airbnb split payment does not instantly cancel the booking but offers a maximum 24 hours stretch for you to pay the whole amount. So the crucial check-in dates are not lost and is still available if you choose to confirm the reservation.

Therefore, instead of you having to seek each buddy to pay for the reservation, Airbnb draws an invoice and split the cost equally.

Payments amount can be split equally or at a proportion of your choice

By default Airbnb split payment the total amount equally amongst the number of companions. However, it does offer an option to adjust the payment differently. For instance, if one of the couple decides to pay more in comparison to the other then such a partner may double their payment.
This happens for instance when you have an apartment with different rooms.

An alternative to third party booker

In order to cater to the gaping demand by corporate travelers, Airbnb also started to offer a different variation of payment option. Under this system, a designated person can book on behalf of someone else. Such person is called Booker within Airbnb platform.

A booker is the point of contact at the initial stages of a reservation namely; reservation request, introduction, and payment for the reservation. Once this is complete, the onus shifts to the person on whose behalf the listing has been reserved also known as a guest.

At this point, booker and guest join the message room with the host. Therefore creating a three-way communication channel.

Alternatively, if you’re a host, you’ll have the titles ‘booked by’ and ‘booked for’ differently appear in your chat interface linked to the concerned listing. This makes management of reservation by the corporation as easy as pie.

However, this option was stopped in some countries due to the fact that Airbnb claims its platform is based on trust and people booking on the behalf of someone else will break the trust circle.

On the other hand business travel it is still available, therefore, for instance, a manager assistant can book for his manager, paying with the company credit card.

Airbnb users have doubled since the launch of split payment settlement

Considering the stats, split payment option has been a successful move for Airbnb. At the beta stage, this payment settlement system drove new users to the platform. Out of the 30% of booking that used split payment, there were tens and hundreds of new users who joined the platform.

Being the consumer-centric brand Airbnb is, its founder Brian Chesky instantly incorporated the split-payment because of a tweet exchange he had with one of Airbnb user. In one of his super popular tweet dated December 26th 2016, Brian Chesky asked this question to his followers.

With only less than a year after this tweet, Airbnb launched split payment that made cost-sharing convenient and graceful.

What was the secret sauce in making split payment a reality in 11 months?

In order to speed up the developmental process of split payment, Airbnb made a major acquisition in February 2017. Tilt, a social payment start-up app that specialized in peer-to-peer money transfer, and it was acquired by Airbnb. Investors at Tilt were grateful and counted their blessings which came in the form of unexpectedly large-sum of acquisition money.

What further sweetened the deal was money because tens of millions of dollar were paid only to ensure employee retention. From the onset of this acquisition, it was clear that Airbnb split payment was headed for the kill. Like most acquisition where the team is replaced, existing team was retained. Departments were operational and functional as if it were before the acquisition.

In the end the strategy seems to have paid off.

What are the implication for hosts?

Basically, Airbnb hosts, who have to deal with this group buy system they have a booking left on hold for a longer period that the 24 hours, as it happens for singular booking. On the other hand it may bring many advantages to property owners who has big apartments or expensive one. To sum up this split payment on option on Airbnb can definitely increase the sum of the money exchanged in every transaction within the platform.

It seems Airbnb has tons of ace up its sleeve, let’s see what’s next?

Truly, Airbnb is a company that exploded into fast-track growth because of its aggressive drive. It turned over new leaves on its track, and also left no stones unturned when it came to innovation. This millennial focused start-up never failed to up the ante while causing disruption.

Short term rental revenues: how do you make your property more profitable?

This short-term rental secret is barely legal, now you can make massive money too

Did you know short-term rental can make you wealthy?

Many private-millionaire landlords have their property rented on short-term lease over long-term. Do you know why? Yes, you’re right. Because the bank-roll from short-term rental trumps long-term rental in virtually every locale.

Long-term rental locks your rental property for longer periods. Your tenants will normally extend their stay over 12 months. Terminating a contract before the contracted date may attract penalty that can strip you off your money if a jiffy.

Short-term rental is easy to hack and the fastest method to build a profitable business. A prominently located property will attract masses of tourist who wish to experience the city like a local. Unlike long-term rentals, where negotiations is complex and takes ages to complete.

As you read through this recently discovered fact that uncovers the truth of property rental business, you’ll be spellbound to know that you could make more money in less than half the lease period of a long-term rental system.

How do we know this? In an article posted by curbed.com from San Francisco area, there were startling revelation relating to rental cost. Prior to kick-off at Super-bowl at San Francisco, the prices for 3 days accommodation in Russian Hill 3 bedroom was walloping at $17000. Yes, you read it right. That’s how short-term rental landlords are raking in the dough.

In addition long term rent rental often requires renovation adjustments and you often results in more commitment and legal issues involved rather than a short term rental.

Today many multi-sided platforms they manage to have to decrease the risk of renting to minimum level for landlords and real estate companies.

Here’s a Cheat-sheet for a short-term rental business-owner

Although not all that glitters is gold for everybody, there are certain caveats to short-term renting. If you follow my advice word-by-word, you’ll surely build a mega-successful rental business in no time.

  1. In every country, city, or state, there are legal implication that you must be aware of. Like certain states require you to obtain a license to lease your property for less than 30 days. It is best you contact your local lawyer to get legal assistance before you start-out.
  2. Next, you’ll have to feel the pulse of rental business in your locality. You can get a classified newspaper from the central newsstand and look at prices of apartments that are similar to your rental property with a keen eye. Circle the relevant rental charges, add all of them and divide it by the number of listings (circles that you made). This is the run-of-the-mill price that you can demand.
  3. Another simple but fiercely-effective step is to go to airbnb’s website and look for competing prices. Look for the crown-jewel in every listing, especially the wildly popular apartments. Does the listing has private pool, or tennis court, or perhaps barbecue-backyard? Moreover, analyse the offers and make one that is better than it. An offer they can’t refuse. Are the kitchen fully-stocked? If not, then you offer a full-stocked kitchen along with bathroom essentials and artwork that will greatly enhance guest experience.
  4. You can dramatically spike your rental revenue by tactfully marketing your property. By reading guest review on Airbnb or other sites, you can study the class of tourist/visitors that frequent your city. For instance, San Francisco attracts Super-Bowl fan in flock of millions during the first week of February. Most of the land-lord adorn their listing as per the super-bowl theme to make guest have a one-of-kind experience.
  5. What this means is that you can attract a throng of guest to your listing as   well. All you have to do is strategically theme you property in your city’s or country’s most ravishing festival, season or fiesta. Online channel are often cheaper and more effective but being offline at some certain point can be way more effective.

By doing this, you’ll rise head and shoulders above 90% of your competing rental business owner.

Again, you do not want be jack of all trade rather master of just one. If your locale boasts of slew of tourist attractions, you should ideally choose only one and gain a magic touch for it. Being popular for singular event can drive revenue faster.

6)  Like everybody else, you are in the rental business to make money, that’s why it’s best you make an expense sheet for fixed and variable expenses that erodes revenue.
You can ask an accountant to prepare the expense and revenue sheet to draw up exact profit from the business.

An accountant can do more than just billing and computation. You can rest on your laurels after employing an actuary because your taxes and returns are taken care of. As long as you’re within the confines of legal boundaries and keep these tips in your mind, you can safely grow your business into a money-churning machine.

Once you get the wheels turning, you must include in this financial plan the occupancy rate. What is an occupancy rate?
It is how many days or months in year is your apartment occupied by guests. In a year there shall be certain months (February—in case of Superbowl) when you will experience a surge in demand.

How much time in percentage your property should be occupied so that you do not lose money? Make discount ad or promotion according to your forecast.

Pro-Tip: Always have a fixed minimum price before you even start-out with the rental business. This will ensure that you stay above the line of cost at all times, for safeguarding yourself against hagglers and people asking for discount

It is always good to know how much you can be flexible on price before losing money.

Short-term rental business has its share of wealth that you as a landlord can massively cash-in. All you need to do hit the nail on the head when it comes to marketing and pricing to watch your profits shoot through the roof.

Calendar integration for short term rental: a secret money saving weapon

Never lose a dollar on your Airbnb by putting together an easy-to-use system

Are you renting several properties? Do you have them listed on multiple rental website? Is it stressful to keep track of dozens of booking? Did you disheartened your guest because of overbooking?

If you said yes any of the questions, you’re in for a million-dollar advice. Your problem ends now. You can easily accommodate every guest and rake in lots of money while gaining a superstar reputation on Airbnb or any other platform.

I get mails from readers who repeatedly ask me this question. One host from Airbnb, let’s call him Billy, had his listings posted on many other rental sites including booking.com, homestay and others. He faces a deadlock when two guests from different platforms booked the same listing for identical dates. Guess what happened?

A bird in hand is worth two in the bush

You might have guessed it right. In order to welcome both the guest, he tried convincing them to change their check-in dates. When one of them didn’t budge he negotiated with the other. Since none of them were flexible with their dates, our host was secretly wishing to have them both stay in his room by asking them to change their check-in date. He was stuck in a delightful dilemma, instead of at least accommodating one guest at his desired convenience; he lost both of them to this dilemma.

As you see, he lost a booking because of conflicting check-in dates for the same listing. This loss in booking could potentially lead to millions of dollar in lifetime value from that lost client. Many like Billy have this predicament on a daily basis and this guide helps to allay dilemma. A must guide for anyone seeking to smartly manage their listing and get the most bookings without losing a dollar.

Synchronize your calendar’s right now to have a self-growing bank balance

How does synchronizing benefit you? When you integrate your calendar, you end having a powerful tool to micro-manage booking. When this happens, a booking that you confirm on Airbnb automatically locks those specific dates on the corresponding booking website. Similarly, Airbnb listing gets blocked for those days that it has been booked on other platforms.

If Billy had been synchronizing his calendar from day one, the first guest who confirmed the booking on one platform gained the exclusivity for those days on other listing websites as well. Billy would not have landed in a tight spot because the successive guest would be electronically restricted from booking for reserved slot in the calendar.

As a result, Billy makes money on his listing by renting it every day without conflicting check-ins. Which also means he can easily provide extra-ordinary service to his guest and build a rockstar reputation on the platform by catering to clients one by one.

Integrate your calendar in few minutes and become a top-renter on Airbnb

iCal is your go-to calendar app for uniform integration across every platform. Like you’d expect from a personal secretary, iCal helps you by syncing every listing you have on a singular platform. Its versatility and ubiquitous applicability makes it extremely proficient in setting up an online calendar that manages most, if not all business day-to-day operations.

Services relating to online calendar, client-mailing, scheduling is now possible through your smart-phone. Even Google calendar can be merged with iCal and it can be shared to users who do not have access to your check-front account.

It is similar to having a personal secretary who notifies you in advance. To set up an iCal account all you need to do is sign up and copy the link generated in it within other platforms where you’ve listed your property. To learn the installation and set-up of a fully-functional iCal app, read this step-by-step guide rolled out by check-front.

The beauty of Airbnb lies in its website. A person who is a novice computer user or is computer-challenged can easily set up his listing on multiple website without a hassle. Here’s a step by step guide to synchronizing your calendar for your online renting business:

Calendar Importing

As the name suggests, calendar importing is updating your Airbnb booking dates as per the calendar from external website and applications. You can connect it with Google Calendar, Booking.com, Homestay or VRBO. In order to set the ball rolling, here’s what you ought to do:

  1. Go to manage listing on Airbnb.
  2. Choose the listing that you wish to integrate and click Manage Listing.
  3. Select Availability tab from above your listing preview.
  4. Go to Availability setting tab on the top right corner of your calendar.
  5. Under the main tab Sync Calendars, select the sub-tab Import Calendar.
  6. Paste your calendars URL in the Airbnb Calendar URL list.
  7. Name your calendar.
  8. Select Import calendar.

Calendar Exporting

Calendar export from Airbnb helps you to transpose information and data relating to occupancy and reservations from Airbnb to other websites. Its best that you do both in order for the integration of operate without any glitch.

  1. Go to manage listing on Airbnb
  2. Find the listing you’d like to edit and select manage listing.
  3. Select availability from above your listing preview.
  4. Under Sync calendars, select Export Calendar.
  5. A link shall be generated by Airbnb, copy it to iCal application.

Become an immaculate micro-manager of your listing!

It is advisable for every host to have their calendar set up with iCal. You can never go wrong with calendar integration because it works like your personal assistant. For instance, if a guest wishes to make a reservation on your listing, iCal integration provides real-time update on its availability.

So it completely eliminates any conflict. Which means you don’t end up like Billy and instead offer a flawless user experience to your potential guest. To become a hot-shot airbnb entrepreneur, it is essential to treat your listing as a professional business to make the most from it.

Let us know your experience in the comments below!

The definitive guide to get explosive visibility for your rental property on multiple platform

How do you make massive money from your short-term rental property?
Are you looking for the most profitable platform for publishing your listings? Here’s your exclusive guide to strategically publish your listing on high-traffic websites to get maximum visibility. Since you already know a smartly managed short-term rental business trumps long-term rental business every single time, here’s a powerful tip on how to turn your business into a mega success.

Minimize the risk: Publishing on different platforms

Do you find yourself biting your nails when opting for the right rental website? Many business owners tend to mindlessly publish on several websites leading to chaos, redundant reservation, and client mismanagement.

Instead of moving the needle they end up digging their own grave! What you should do instead is to target websites that attract host of warm relevant traffic to skim the cream of the crop. As you read on, I’ll share with you the list of top 50 sites that should instantly turn your listing super-profitable.

Before you publish your listing on a website, you should watch out for the kind of traffic that frequents it. Not only the quantity matter but also the quality. For instance, if you want to go mainstream you can never go wrong with Airbnb; it attracts tons of interested travelers who wish to wander the world like a local. Most of the guests who use Airbnb are from different walks of life. Some people who fly during Christmas, or any holiday season, or sports club fans who are visiting for the match or Digital nomads who work while traveling and so on.

Whereas in Home-stay, guests typically are students who go abroad on an exchange program and stay in a shared accommodation. Most of the times, the guests enter in collaborative consumption, in which not necessarily money is exchanged in return of services (also known as barter economy or gift economy). Do keep in mind that when you put out your listing here, you’re ideally sharing your house with a guest and cannot rent it individually.

Why publishing on many listings in never a fully automated process?

Publishing on multiple sites isn’t all that easy. Most websites limit the number of images and words you can use for description. In such a case, the infamous style of copy and pasting does not work. Keep your eyes open for sites that support embedding videos in the listing, because there are publishers that prohibit video uploads. Here’s a tool that digs deeper into the traffic, frequency and commonly used keywords on a website.

How to get more visibility for your listing?

Ideally, your home-website should become the stepping stone to publishing elsewhere. This gives you the advantage of promoting your listing using the keywords that relate the most to your locality. By targeting the search query relating to listing in your area, you’ll attract swarms of visitors. Moreover, you’re not bound by the restrictions imposed by third-party platforms.

Another simple yet a million-dollar tip is to get your listing published on a specialty website. What’s a specialty website?
It’s government board that promotes special interests. Is your house located near a scuba-diving site? Or is your listing close to a golf course? Then in such cases, you can maximize your occupancy and also not have to worry about screening as the most of the guests that you’ll encounter will be certified enthusiast.

How to choose the price when the listing in on multiple platforms?

Alright now that you clearly know how to choose the ideal listing sites, it’s time to take a look at the existing price trend. It is as simple as ABC to get the best rent pay-out.
All you need to do is browse through few of the properties, filter them on the basis of price from lowest to highest. Compare the size and price, then place your property slightly higher, if you’ve got better accessibility and amenity. Otherwise on lower spectrum, if you’re offering a vanilla experience.

Never quote a dirt-cheap price just to jumpstart your business, because you’ll invite trouble more often than not. After all, it’s your business and you must treat it like one by carefully considering the cost of photography, listing fees, set-up cost and hosting charges. Decide on a bottom line price and always, always quote it higher than your total expenses.

Learn the rules of the publishers, because you’re here to make bank. Airbnb is the kingpin of short-term rental business and you’re bound to rake in a lot of profits from here because it does not cost a penny to publish. Another visitor-rich yet tacky-looking website is craigslist that you cannot afford to miss. It is flooded with landlords and tenants, you should let the long-term tenant settle at the bottom to scoop short-term visitor off the top. There are few notable sites that should be on your mind to increase your visibility online.

Manage your listings like Dr. Octopus with this secret app!

As you garner momentum or once the ball sets into motion, it’s time you put your manager’s cap and administer the listing by synchronizing all of them. Wait, what exactly does synchronizing mean in this case? Right! It may sound complex but it’s simple, easy and highly effective.

It’s integrating the reservation across every publisher on a single calendar application. As a result of this, you don’t fall in a soup because you’ll have the calendar pro-actively giving you updates based on the reservation made on various website. No conflicting check-ins, no more infuriated guests.

One last takeaway from this guide before I leave. Listing on multiple platforms may be tempting, but you’re the best judge on which publisher best suits your apartment’s profile. Always read the major terms & conditions before going live on a platform to minimize mishaps.
There are certain sites that take a cut of the listed price for the transaction occurring within the platform which is yet another point to keep in mind while pricing your listing.

 

Digital branding strategy: from offline to online introduction

Digital Branding Strategy

The meaning of Digital Branding

A digital brand is mark, symbol or letters that represent a company and its business online. A brand is perceptive and it is defined by the company that owns it.
It represents trust, credibility, and authenticity of a product/services offered by the company. Building a brand online is one of the most rewarding and fulfilling experiences to an entrepreneur. In the Internet-centric age most, if not all businesses have moved online and some of the popular brands have started business in an online channel. In the transition, though many established offline companies have left big space opens to new comers.

In order for a new website/blog/business to build an online brand, it must ensure that every form of communication to the outside world, represents the personality of that brand.

Words are powerful and it fundamentally impacts the overall perception of the brand. Although brand building is a life-long process, there are five key points that can help you connect with your audience and carve a name for your business.

Digital branding strategy

Five ways to skyrocket your brand online

  1. Put a voice behind the brand – Some of most successful brands have a unique voice that defines their identity. For example The wall street journal is a formal business tone, whereas cracked.com has a comical and satirical tone of voice. By publishing in a consistent tone, these brands have defined their identity and audience.
  2. Create valuable and shareable content – It is the most simple yet one of the most powerful method to build a brand. Content that is value-driven, informative, entertaining with accurate infographic boost a brand perception instantly. As the content becomes viral, the authority of business shoots through the roof. As a caveat, care must be taken while publishing a comical article as it has a high probability of being misinterpreted.
  3. Social media engagements – Unlike blog post or articles, social media post are dynamic, flexible and has a far wider outreach. A brand must choose the social media tool appropriately to convey the right message. For instance, a B2B industry may prefer Linked over Facebook, whereas IGN may choose vice-versa.
  4. Brand symbol, logo & tagline – In order to distinguish your business or brand from others, it is impertinent to design a logo or a symbol that is unique and relevant at the same time. A tagline is always advised to micro-tune the brand leaving no room for assumption by the audience. It is a double edged sword, hence a tagline must be wise fully considered.

Target audience – A brand must speak to an individual in the most personal manner possible. It is critical that a business shall define its audience. This is because every effort in positioning the brand shall be based on the perception and values of the target audience.

Digital branding strategy

Transforming a brand into a jargon!

A brand becomes a household name or in most cases replaces the verb that describes the pain area it seeks to solve. For instance, in casual conversation, it is common to hear suggestion like “You want to learn about Optic fiber, why don’t you Google it?”

Google is a noun which is used as a verb for the word “Search”. In order to establish a life-long relationship with your audience, it is essential that you communicate and reciprocate with your target audience. Answering their queries, sharing your personal stories shall build trust and reflect authenticity.
Pew Di Pie became the most subscribed Youtuber in the world because he remained authentic to his followers. He also took the time to humanize his brand by answering personal questions that were asked by his fans. However, he recently removed the possibility of comment under his video because of an argument with Youtube.

How Seo, Sem, and PPC can help you?

In order to carve an online brand, Search Engine Marketing is a key component to be considered. SEO helps in boosting the rank, whereas PPC ads (SEM) helps businesses or brands to appear right below the search query on Google as an advertisement.
PPC helps in placing an ad even above the top organic search result. This not only causes a massive inflow of traffic but also make the brand stand over and above other top queries search-related brand. A smart and aggressive PPC strategy can boost the brand by making it prominently visible. Thereby, sparking the process of associating a search keyword with your brand.

For instance, if you put the term “traveling to the USA”, the search result page shall display a list of website in order of their SEO ranking.
You own a travel solution website that helps in booking flight ticket, hotel reservation etc. A SEM strategist can help you place you site above the top web-searches by winning a bid at Google for your targeted keyword.
As a result, you can vastly improve the visibility of your brand through the strategist proposed action.

Given these points, SEM becomes a crucial tool in your brand building strategy. SEO and SEM work wonder in boosting your online presence. So, all in all, it is critical to include SEM as well as SEO strategy in the blueprints of brand-building.

Digital branding strategy

The importance of a network in new-born project

A brand can be only be positioned to a limited set of audience at one time. Or a brand building strategy outreach is defined by the effort of the strategist.
In order to build an image or brand, it is essential that your business, website or blog is targeted carefully. Association impacts reputation of the brand, as much as or even more than merely the content that is shared.
You have to choose a blog network wisely as the brand that you associate with, reflects values & voices of your brand as well.

Collaboration helps in sharing audience base who have similar taste and preference relating to your content. If operate and function independently, the pace and impact of your strategy will be lesser than if you would have collaborated.
As a result, valuable link building from credible and relevant sources will positively influence your brand perception. When an authority website sends a link to your website, it makes your brand valuable to Google and drive quality traffic to your site.
Guest blogging in this sense is one of the most common method to create a portfolio of credible and valuable back-link. Here some tips you on how to do it correctly.

A brand is a voice, a statement or a perception. It is defined by your online contents, actions, reviews and opinions. In order to carefully shape a brand, your content strategy must be directed towards one well defined person. The more precisely you define it, the higher will be the credibility, authenticity and trust with your audience. Although targeting a broad audience is what we all want, but the precision at which you define your readers or viewers determines the tenacity of your brand positioning strategy.

It is best to keep your eyes and ears glued to your audience’s feedback, as that is a pre-cursor to the image that your brand portrays. Positive feedbacks from your fans can help your micro-tune your strategy to build a brand that caters to a specific set of individuals to establish a profound connection with your audience.

Digital branding strategy

Accelerate your effort: hire an SEO expert

Building an online brand is based on your personal vision, mission and values that you assign to the brand. The technical aspect of branding is best left at the expertise of an SEO professional. A brand must be nurtured with care, effected with a strategy and not left to chance.

Want to know more? Get in touch with us!

 

Why your website may need a Seo Audit

What is Seo Audit and why you should perform that

SEO audit is running a check on the SEO health of website to ensure it does not contain errors that degrade the rank of the website on Search Engine Ranking Page. SEO is essential to help index and rank the website higher than its competitors, in every search engine like Google, Bing, Yahoo, Baidu, Yandex etc. If left unchecked there are errors or technical redundancy that creeps into a website as it grows which hampers flow organic traffic.

SEO Audit is often considered secondary by many enterprises because of how we fail to acknowledge its benefit. Without an SEO audit, a website that enjoys a domain authority status may lose its significance to its thoroughly audited rival website.
You need to audit and rethink your SEO strategy because there is a constant flux in Search Engine algorithm, webmaster guidelines change, backlinks become toxic and contents get outdated.
The goal of a seasonal SEO audit is to identify weak points in your website and chalk out an actionable blueprint to transform the website, which if stringently followed helps boost the site’s SEO campaign.

SEO Audit

Is SEO Audit time-consuming?

Well, depending on the size of website and number of pages that are indexed an SEO audit may take time. This question can be answered metaphorically by considering SEO audit as a marathon not a sprint race.
Likewise, if the website has several technical faults, it may need an overhaul which can translate into several months before we can witness any results. However, if there are only cosmetic errors like structural data errors, mobile optimization requirements etc, these can be fixed within a couple of weeks.

SEO Audit

How to get started with an SEO audit?

SEO audit contains an exhaustive checklist that is extensive and requires scrutiny at many different levels and in many sectors of the digital marketing.

Hence, it is advisable to conduct an audit by an expert, a consultant who is well versed with each and every technical nuances of SEO. It is commonly observed that an audit is comprised of majorly four types of Audit.

Four important types of SEO Audit are

1) Technical Audit – making sure your site is well coded and runs fast
2) On-site Audit – full review and analysis of all pages for proper keyword use in all pertinent areas (H1-H6, title tags, content etc.)
3) Off-site Audit – analysis of back links and anchor text and authority and trust
4) Social Audit – review current mentions and visibility

To be precise Onsite SEO is more controllable and includes elements like Titles and Description, URL Structure, Text formatting, Content, Internal Link, Images, Banners, Ads, Page Speed, website structure etc.
Whereas Offsite SEO includes backlink profiling and competitor analysis. Ideally, it is convenient to start with onsite SEO as it directly affects the contents, appearance, load time etc which impacts user experience.

SEO Audit

Common SEO errors and how to solve them 

Content Issues – Includes keywords, url structure, title tags, meta description tags, meta keywords etc.
How to solve it?
Yoast SEO plugin is a tool that can be installed on WordPress assigns an identification color for each category of content posted on the website. If it strongly qualifies SEO content algorithm, Yoast assigns green, yellow for an ordinary SEO conformity and Red, if the content fails in most, if not all algorithm. It does have a free version which provides a basic understanding and a premium version which is paid and provides advanced level solutions.

Recommendation: Do not rely your entire SEO strategy and control on Yoast Seo. It is like having a mixer preparing you a meal. For sure you are going to have a decent one, but to get a tasteful meal you need a real chef who has a much more extended knowledge about the tools.

Indexing error – Errors relating to indexing is fatal to a site which includes page inclusions & page exclusion, redirects, duplicate content, broken links etc. To gain an insight on what these issues mean, you can find a description of the same here.

Which tools are the most effective?

One of the most effective tool for SEO audit is, hands down, Google Web-master tool. In order to diagnose the symptoms of an unhealthy site Google Analytics serves as an effective measure.
An analysis of the metrics laid out by Analytics can help trace the problems with the website such as bounce rate, plunge in traffic and from which source, page-load speed, mobile friendliness etc. Google Analytics is all the more essential when it is the first time that your site is audited for its SEO health. To start with, tools created by Google is free to use, do not have any usage restriction and are reliable to use.

Another amazing audit tool is Screaming frog, which conducts a comprehensive check to detect errors and technical defects in a website using a ‘page by page’ analysis.
Screaming frog has a paid and premium version, it is recommended that you opt for the premium version for the best results. Other free tools that you could try for an SEO audit are SEOPTIMER, ZADROWEB, SEO SITE CHECK UP etc.

Which one is the best? It is depending on the business and type of website. For a website that does an e-commerce business and a website that provides information, will have the differing combination of tool to complete its audit.

SEO Audit

Remember: Data should be considered from multiple sources!

When a site is audited there are various pivotal points of the website that are to be considered to provide a holistic overview. To stay competitive, it is important that every aspect of your site is covered in an audit; there is no single tool that microscopically detects every defect, hence a combination of software has to be utilised.

With all the free software available online, you do get a fairly accurate picture of the SEO health of your website. An auditor can analyse the data and draw a plan to target the areas of SEO that is doing the most harm for your website.

 Your starting point are your data

Additionally, when equipped with so much data, recommendation and plans must be properly analysed. They shall include strategies to better Keyword usage, Penalty removal, content recommendations, Link building etc.
By implementing these strategies, a website can witness significant improvement in its ranking, load time and traffic inflow.
However this requires frequent monitoring and analysis as there multiple changes taking place in the world of SEO. At the initial steps pertaining to the repair of your website, not only will the user experience be enhanced but also Google will respect it and boost its ranking.

SEO Audit

Should you audit your website seasonally?

An SEO audit needs to be done periodically, i.e Monthly, Quarterly or Biannually depending on many factors, such as growth rate of your traffic and of your sector.
There are several reasons to consider timely, scheduled and frequent audit because of constant changes in Search Engine Algorithm, revisions in Google Webmaster guideline, the expiry of content or content redundancy and aged or toxic backlinks.
Due to ever changing and dynamic SEO, the need to keep your site free from errors, in better conformity to algorithm becomes a necessity than a luxury.

Therefore it is best to keep your website updated and let it evolve with frequent audit and experience a higher traffic compared to your competitor.

A beginner guide to Google tag manager

Google Tag Manager

Google Tag Manager: The revolutionary new tool by Google that helps with SEO

Before we dive into the oft-riveting question that is ‘How does Google tag work?’, let us try to understand know the definition and significance of a tag. A tag is essentially a snippet of code that helps you analyse web traffic, overlook your marketing campaign and study about user behavior.

Imagine possessing the ownership of a console that helps your steer your business. Your website performance can be tracked and evaluated using a single tab. Google tag manager (GTM) seamlessly help any user like a website owner, entrepreneur or individual bloggers to monitor every metric associated with their website.

It is one stop shop to manage traffic, clicks, ad revenue or PPC results of your website without having to run and operate individual tool. GTM is easy to install, simple to operate and effective in its result. It creates a platform for a non-technical person to perform operations that a developer is trained to execute. It is a SEO tool that interweaves every website performance monitor into a unified system for better tag management.


Why is Google Tag Manager a Game-changer?

It is extremely frustrating and a time-killer when your website is performing lower than its potential. A website, especially a blog primarily exists to provide value to its reader seamlessly. Before the introduction of Google tag manager, a site owner would have to hard code a script from a snippet into the HTML source file.

It eliminates the need to code, and aids in applying analytics, advertising, monitor user behaviour etc by only copy pasting tracking ids. GTM deploys tags on website asynchronously, which means a tag that is slow in its deployment does not affect or does not repress other tags from being deployed.

It simplifies this otherwise crucial yet complicated process into a task that can be single handedly managed by a non-technical business owner. In fact, GTM puts you in the position of a front runner of your website, which grants you massive control and personalization over the site proving to be a game changer for its user. A user of GTM can optimise the use of marketing technologies deployed on a website, reduces time and financial expenditure. It puts them at an advantage over a competitor that is not a GTM user.

What are Tags, Triggers and Variable?

Google tag manager is extremely important for updating code of on your website. GTM supports first and third party tags, the list of the tags is continually expanding, such as Google Analytics, Ad words, Eyereturn, Tribal fusion, Adroll, Floodlight etc. Essentially a GTM consist of two significant bits namely Tags, Variables and Triggers. Understanding these two terms can answer the question ‘How Google tag manager works?’

Tags – It is a snippet of code that is incorporated on a web page. Tag is like a command or direction given by a user to GTM. For example “Send information of a potential buyer on your website.”

Trigger – It defines when and where the tag has to be executed. Example “When a buyer adds a product to their cart”

Variables – Variable stores value that tags and triggers can execute. Essentially a variable is a function which is represented using a syntax command like {{Variable Name}}. You can find more about Variable here.

Metrics define the performance of a website, without this information, a business is operating on a blinder. With growing use of a variety of first and third-party web tags, GTM has gained paramount importance. In addition Google, through its tools it is pushing the integration of GTM, and therefore it has become a mandate and is no longer an add-on or an option.




What are the opportunities available to an SEO expert?

SEO experts have already embraced GTM, a tool that is rapidly evolving with changing business. GTM chops and disintegrates a monumental task, thereby making the process of operation digestible.

A business or blog to be effective in marketing must be able to trace the results of the efforts invested. GTM simplifies the process by incorporating multiple marketing tools into a single console, thereby providing a direct comparison between different marketing tags.

By doing this, an SEO expert has access to key metrics in a consolidated setup. Click rates from website user can be compared to the number of page views while using the same tools with differing triggers. Key information like these, provide necessary insight to take advanced steps in Digital marketing and helps us position the brand more suitably.

A SEO expert can learn more accurate user behaviour by using GTM. Google forces GTM user’s i.e SEO experts to paste GTM snippet on the header of page. It wants your site to load up precious information on user’s behaviour before it even loads up the key content on the website.

Google made the installation of GTM easy because with the ever-changing social media landscape, marketing conditions and search engine algorithm, a business owner has to immediately respond to such changes. Google understands that the IT team of your company is busy working on product catalogues update.

If you are a business owner and you wish to add a squeeze or landing page tag on your website for only two days. Time becomes crucial at the launch of a product, hence GTM allows you add and publish the tag in a few minutes. Once the product launch is complete, you can disable the tag. The beauty of GTM lies in its simplicity and relative ease at deploying tags which otherwise would have been a monumental task.

Two most important feature of GTM

  1. GTM completely removes the need to alter, edit or modify your website source file. GTM contains container which stores tag and deploy them as and when instructed by the website owner.
  2. Moreover, GTM allows its user to debug and preview each tag and how they respond. You do not have to test a defunct code by experimenting on your website, why should you lose essential data.

Loss of information is loss of business, right? Google understand this pain area, and included a debug and preview function that allows you to test the shallow waters become you take the dive. By doing this, you essentially can proof your website from unintended consequences and view the impact before it becomes live.

Can this tool be solely used for SEO purpose?

GTM offers unparalleled flexibility for managing and tracking the performance of a website. Web users who land on a webpage, may not completely read the entire content. GTM helps in tracking the actual percentage of page read say 25%, 50%, 75% or 100%. It helps in microscopically analysing user-behaviour.

By setting up Google Tag Manager, the code of website remains untouched and snippets of code from multiple tags can be edited and modified without tampering the source file of the website. With the source code file retaining its base DNA, the website loads faster.



What are other tools I can use together with GTM?

With GTM a digital marketer can throw all the tags in GTM container. For instance, a more refined form of analytics is possible using GTM universal analytics tag. On Google Tag Manager’s official website, specific micro events can be tracked on Google Analytics such as click on links, any kind of click on a page or when a form is submitted.

GTM evaluates the performance of marketing effort by calculating –

  • Analytics – Tracking page views, Impact of call to action through Tag template such as Universal analytic, Unified digital management etc.
  • Search – GTM can help in monitoring how effective is an ad click, what is the final behavior of customer such as website purchase, phone calls, app downloads, newsletter sign up and more through Adword conversion tracking.
  • Remarketing – For a business or website owner to magnify their marketing efforts through PPC, GTM offers a wide variety of Remarketing templates such as Adroll SmartPixel, Adword Remarketing etc.
  • Display track advertising – With tag templates such as Doubleclick Floodlight counter, Double click Floodlight Sales and Turn conversion tracking, a marketer gets to know number of times a user have visited a particular page after seeing or clicking their ads.

Google tag manager shortcomings

GTM is an excellent tool, however, it has its share of shortcomings!

An SEO expert must have Google Tag Manager to independently control and manage the promotion and marketing of a website. However, being overtly reliant on a single tool can cause an imbalance in the budgeting and marketing effort. Therefore, it is prudent if you club your marketing strategy through various other tools including Google Tag Manager.

Google Tag Manager is fraught with a few shortcomings in its approach. GTM expects its user to have technical knowledge of at least above a basic level. When you seek help from GTM guide, it leads to a developer guide which may sound alien to most marketers.

GTM acts an excellent starter application for tag management, however falls short for medium or large businesses. It is free to use tool and caters perfectly for small businesses or blog that are individually managed. With big businesses comes larger complexities and because GTM lacks dedicated support, and it may not be the best choice.

The real question is, how quickly can I learn and master Google Tag Manager?

As an SEO professional, learning GTM should consume lot of time. If you are building the basics then, you need to invest a lot of time by undertaking online courses or skimming knowledge through blog or videos.

This makes the learning curve steep for digital marketers who do not possess some background in coding. When using a GTM, it is also important to understand how tags fire and records data. For example , hen using an Analytic tag, you may experience that the tags are firing but no data is being recorded in Analytics.

Due to lack of dedicated support, it may be impossible to find out that the requisite variable may not have entered in Analytic tag. The most effective solution to his would be creating a custom variable that holds the Analytic property ID. There are specifics that needs to be learnt by trial and error, and through extensive research of highly personalized problems that arise out of the use of GTM.

So, let us know what you think about the tool. You can find more info on how to install here. We really appreciate it. Do you think was it hard to learn? Did it save time to you as well? Let us know in the comments below.